How To Make a Video Podcast? | Use Video To Grow Your Podcast!

Video podcasts have slowly become the most popular way to interact with an audience. YouTube has over 2 billion active users. Thus, it is the best place to attract more audience. According to a report from Business Insider, more than 43% of podcast listeners actually use YouTube only. Business owners can use video podcasts for promoting their business. Thus, you might be thinking of starting your own podcast. In this article, we are going to discuss how you can create and promote your video podcasts. 

What is a Video Podcast?

A video podcast is similar to a traditional audio podcast. However, it also has a video element that will help hosts in connecting with the audience. The video element will vary according to your needs. Some hosts only use a single static image. However, popular hosts like Joe Rogan are using video recordings of their guests. 

Video Podcasting is one of the most reliable marketing techniques. More than 85% of businesses are using videos for promoting their business. It helps in creating bonds with your audience. 

Most video podcasts are generally free. Sometimes hosts can charge a monthly fee for video podcasts, as a premium version of their audio show. Video podcasts are a great way to keep your investors and audience in the loop. They will help you in building a strong relationship with your customers. Also, it will help you in boosting your brand loyalty.

Audio Podcast vs Video Podcast

Most podcasts were audio-based before the rise of YouTube. Audio podcasts were very popular in the days of radio, and the early days of podcasting. However, video podcasts are slowly becoming more popular with time. Video podcasts will help you in creating an emotional connection with your audience. You can create a video podcast even if you have a limited budget. Some of the main advantages of video podcasts are:

Humans love faces

We all are visual creatures. More than 30% of our brain is used by our eyes. And we love looking at other faces! Our brain reacts differently to video elements. Thus, video podcasts will help you in creating a deeper connection with your content. They will help you in attracting a larger audience. Also, it is much easier to retain this audience. 

Better Fan Base

More than 2 billion people are regularly using YouTube. Due to this fact, most audio podcast hosts are switching to video podcasts. Reports clearly show that video streaming platforms like YouTube are more popular when compared with audio streaming platforms like Soundcloud. Thus, you can access a much wider audience by switching from audio podcasts to video podcasts. 

Quick growth

It is easy to grow on social media platforms like Facebook, Instagram and YouTube. If you are creating quality content, then you will organically grow an audience. According to a report from Rendrfx, more than 90% of video consumers share videos with their friends and family. Thus, you have a much better chance of going viral on video platforms. 

Types of Video Podcasts Formats

There are various types of video podcasts that you can create. You can select the best type according to your niche audience.

Interviews 

This is the most popular video podcast format. In this, you will have a guest who will share their knowledge, perspective and insights about a particular topic. This is a great way to grow your podcasts as you will get access to your guest’s audience in addition. Also, you can create more interactive content which will help you in retaining your audience overall.

However, you need good interviewing skills. The quality of your video podcast is going to depend on your guest quality. Plus, it is not-so easy to book big guests. The Joe Rogan Experience is probably the most popular video podcast in the world. It is based on the interview theme. So whether you like it or hate it, the model is clear. Looking to the JRE in terms of style, format and execution is a great starting point for an interview-type of podcast. Thus, if you are good at interviewing, then you can use this theme for growing your podcast.

Conversational

This is similar to the interview theme. However, in this type of format, multiple people are going to share their insights. Everyone is going to be the host, more or less, in this format. Thus, every member is going to play an important, valuable role. 

Educational 

Educational video podcasts are mostly subject-based. It will generally have a single host only. You should get the subject matter expert for hosting these podcasts. Also, these podcasts are going to be recurring in nature. You can directly hire some subject matter experts for hosting these podcasts. Or, if you yourself are an expert in a specialized field, this can be a great opportunity. 

Storytelling 

You can imagine this as a narrative-form of the video podcasts structure. It is very popular on YouTube especially. The best thing about this format is that it will give creative freedom to your hosts. If you like creating your own fictional characters, worlds and beyond, then this format is perfect for you. 

However, there are also some disadvantages to this format. You must know about how to write a technically-strong narrative. These are the skills that you must have for this podcast format to work. Your audience might not resonate with your show if they don’t like your characters. However, if your audience loves your characters, then you have the potential to get hold of a very large audience.

Solo Casts

This is the most common type of video podcast. It is simply a one-person show. Most podcasters start by doing solo casts first. They will talk about the subjects that they know about, in passion or in profession. This is great if you are already an expert, or aficionado in some field or topic. It will help you in building trust and connection with your audience. However, it is going to be very difficult as you need to manage and produce the entire podcast on your own. 

How To Make a Video Podcast

You should first have your podcast script and format. Make sure that you have checked all the formats mentioned in this article. They will help you in selecting the best podcast style for you. The equipment is going to vary according to your podcast format. Check out our article on the best podcasting equipment in 2021 for specifics!

Record your podcast

This step will ultimately depend on your podcast format. If you are using the interview format, then you can use remote tools like Zoom for conducting remote interviews. 

You should follow all the basics of video recording like remaining in frame and focusing on the face. If you are recording an educational podcast, then make sure that you are professional and clear. Your audience is generally going to be serious, engaged and expecting value.

Editing your podcast 

The raw video footage is going to be very noisy. You can use a separate microphone for recording the sound separately. This will ensure that the audio will be high quality. 

You should listen through and accordingly trim your entire podcast before publishing it. Make sure that you have removed useless segments from your podcast. You can also get creative during this process. There are various effects, filters and styles that you can add during the editing phase. You can use penalization tools for making your podcast more interactive. There are various free video and audio editors available in the market. You can use these tools for editing your podcasts quickly and easily.

Upload your video podcast

You should review your whole video podcast once again after exporting, but before publishing it. Make sure to review it thoroughly. This will help you in reducing errors. The internet is going to remember your work. Thus, you should always proof-watch your video podcasts. You can’t edit your video podcast episodes after uploading them. 

You can publish your video podcasts on video platforms like YouTube, Vimeo, Facebook and Instagram TV (IGTV). If you are into the idea of live-streaming, then you can also utilize Twitch. You can embed your podcasts on your own website of course as well. 

Make sure that you have a good thumbnail & cover photo ready. It will help you in attracting a new audience. Your actual video thumbnail should be a representation of your video podcast, in the most intriguing way imaginable. This is your most important marketing decision early on! 

How To Promote Your Video Podcast

Many creatives and business owners alike think that video podcasting is a marketing strategy in itself. However, it also needs some of its own marketing strategy. You need to do some marketing to gain an initial audience. We are going to share some tips that will help you in promoting your video podcast online in 2021.

SEO

You should ensure that your video podcasts are SEO optimized. Thus, you should use keywords in your video description and titles. On YouTube, you can use your keywords as tags and in the description under the video. This will help you in ranking your videos on YouTube and Google.

Social Media

You are going to have a very limited audience in starting. Thus, you should first start by promoting your podcasts on various social media sites. You can use websites like Facebook, Instagram, TikTok and Reddit for promoting your content. If your content is good, then it will automatically get organic traction on these sites. However, you need to take some initiative and try to bring people into the content, then let the content speak for itself at that point. Strategies like commenting on other’s posts, sending friendly messages and sharing other’s work can do wonders!

You can create mini-clips of your video podcasts. These mini-clips will help you in attracting an audience on platforms like Facebook and IGTV. Many motivational speakers and spokespeople like Gary Vee are using this strategy. And of course, make sure that you are using hashtags for promoting your content on social media sites!

Run giveaway contests 

You can attract an initial audience by giving away free stuff and steep discounts. Most businesses use a similar strategy for promoting their podcasts and even products. You can ask your audience to like your video for participating in the giveaway. This will help you in gaining more likes and engagement. 

You can give some t-shirts and stickers to your audience for branding-sake. If you don’t have the budget, then you can offer to give a big shoutout to your viewers. This is an effective way to attract a new audience early on. 

Make YouTube Snippets 

Most people don’t want to watch a one-hour long podcast. Thus, you should split your podcast into multiple small YouTube videos. If you want your channel to grow on YouTube, then you must upload daily. This is going to be a very tough job for you. Thus, it is better to divide your podcast into multiple mini-clips. Famous podcasters like Logan Paul and H3H3 are using this strategy. These mini-clips will act as standalone content, often with more intriguing, specific titles to bring in new viewers. 

Invite Guests

You can bring credibility by inviting esteemed guests to your show. It will also give you access to the guest audience. You should try to get a promotional deal with your guest. This will help you in attracting their audience. Also, it will help you in converting their audience into your own audience. 

In Conclusion

Video podcasts are the best way to promote your brand, business or pretty much any other form of long-form entertainment. However, you need to invest some time, money and strategy into this form. You can use platforms like YouTube, Instagram, TikTok and Twitch for growing your podcast in 2021. Also, you can use the tips mentioned in this article for promoting your video podcasts more specifically. Good luck out there!

So How To Make a Video Podcast? Use Video To Grow Your Podcast!